Snack cheese brand Babybel has partnered with Comic Relief and TV personality Chloe Burrows for a new charity-focused campaign ahead of Red Nose Day 2025.
This latest work will form part of a new brand platform for the French dairy firm, with ‘The Fun Kind of Good’ acting as a natural evolution from ‘Join The Goodness’.
Centred around a 90-second spot that sees Burrows frolicking in a ball pit in Manchester city centre, the creative is inspired by a survey that indicates as many as 42% of adults admit they have forgotten how to have fun.
“At Babybel, we believe that doing good can and should be fun, which is why our partnership with Comic Relief is so special to us. Together, we’ve shown how laughter and joy not only make us feel good but also inspire meaningful change,” said Ollie Richmond, Babybel marketing manager.
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“This year, we’re excited for the UK to get the first glimpse of our new brand tagline, ‘The Fun Kind of Good’. It highlights our playful spirit while underscoring our commitment to making a real difference and ensuring shoppers feel good about their purchases.”
To add an extra layer of whimsy, the campaign will be back by the tagline: “Does my Nose Look Red in This?”, a nod to both Comic Relief, and Babybel’s red wax coating. The work will run across PR, video-on-demand, digital out-of-home, social content, and influencer marketing.
Across its 25-year association with Comic Relief, the brand has raised more than £1.7 million, with this year’s £150,000 donation helping to continue that impact.
