Skincare brand Neutrogena UK and Ireland has collaborated with Bridgerton and Derry Girls actor Nicola Coughlan for a new campaign.
The marketing drive will be launched in two parts starting with a 70-second hero spot, directed by Abbie Stephens, through communication agency Ogilvy PR UK and Hogarth UK.
The spot, titled ‘Main Character Energy’, runs across PR, online and social media channels.
Coughlan said: “I’m a skincare fanatic so it’s deeply important to me that my skin and skincare routine is always at its best. Neutrogena is my beauty secret, and I’m excited to share that secret with others, to achieve beautiful, healthy, glowing skin.”
The second phase of the collaboration sees Coughlan meet with UK dermatologist Dr Adel to “demystify” social media skincare trends such as “dermarolling” and “skin zoning”.
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The content will be supported by digital-out-of-home shorts appearing in locations near Boots beauty stores across London, Manchester and Dublin throughout March.
Anthony Dunn, marketing director at Neutrogena UK and Ireland added: “We are thrilled to be announcing our new partnership with Nicola Coughlan, coinciding with the 10th anniversary of the Hydro Boost platform.”
Lucy Turner, creative at Ogilvy PR UK, said: ‘Main Character Energy’ has been a big cultural trend, and bringing that to life with such incredible talent has driven real earned-first impact.”
