Retail and commercial bank Lloyds aims to empower women to kickstart their investment journeys in a new social first campaign.
Devised by creative agency Ogilvy One UK, the series, titled ‘Don’t Get Mad, Get Investing’, uses vox pop-style interviews to ask women across London if they know how much more men invest than women.
The campaign will run across TikTok and email marketing.
Izzie James, senior marketing manager at Lloyds Banking Group said: “One of the biggest barriers to gender equality is financial parity.”
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“Part of overcoming this hurdle is empowering women with the confidence to invest their money, in turn supporting their futures and creating financial freedom for themselves, it’s a critical topic that needs more awareness,” she added.
This comes as findings from the Boring Money Online Investing Report 2024 showed that men invest £576 billion more than women.
Ogilvy One managing partner, Rebecca Dennis added: “The jaw-dropping investment gap between men and women doesn’t earn nearly as much attention as it needs. The creative route and platforms for Don’t Get Mad, Get Investing aim to encourage women to start investing early.”
