Amazon Business has unveiled its latest fantasy-inspired TV ad, this time helping Little Bo-Peep grow her knitwear business into a commercial empire.
Crafted by creative agency Joint, the work builds on the agency’s previous spot for the e-commerce firm which include the Pirates of the Caribbean-inspired ‘Run a Tighter Ship’, ‘Rome in Day’, or even the nursery rhyme-inspired ‘Moving In’ based on the ‘Old Woman who lived in a Shoe’.
In ‘Little Bo-Peep Finds Success’, we see the the well-known fairy tale shepherdess use Amazon Business to full effect, helping her run her business and more efficiently, and eventually growing into an industrial powerhouse.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Set to Iggy Azalea and Charli XCX’s ‘Fancy’, the B2B campaign illustrates how the service can help smaller business scale up and expand their operations.
“It’s been a pleasure to build on a successful campaign re-telling another famous story, and showing what they could have achieved had they had Amazon Business as a partner,” Joint chief creative officer, Algy Sharman said.
The 45-second spot was directed by Traktor and developed by post-production house Rascal. The creative team also included Rory Robinson and Lucy Kelly
