Audio equipment manufacturer JBL has marked the launch of its next generation Flip 7 and Charge 6 portable speakers with a series of playful vignettes.
Crafted in partnership with creative network Havas, the shorts are the result of a collaborative effort between Havas London, Havas New York, and Havas CX.
Designed to be social-first, each vignette brings to life a specific product feature of the new portable speakers, such as the interchangeable finger loop and carabiner hook; ‘AI Sound Boost’ for distortion-free bass, and up to 28 hours of battery when using ‘Playtime Boost’.
’We’re thrilled to launch JBL’s next generation of portable speakers with this playful suite of films,” Harman International SVP of global lifestyle marketing, John Livanos said.
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“Each is designed to showcase new features, including dustproof, long-lasting battery and booming bass. However you choose to enjoy the music you love, there’s always a JBL speaker ready to rise to the occasion.”
The ad series will run across a range of key markets including EMEA, North American and APAC territories, supported by TV, broadcaster-video-on-demand, social media, audio, digital and out-of-home activity.
Havas UK chairman and group chief creative officer, Mark Whelan added: “JBL is a mainstream, popular brand with the ability to take its product performance seriously, but not itself. These little films are designed to explain individual features in a fun accessible way.’’
