The All England Lawn Tennis Club has appointed VCCP as its global creative agency of record and the partnership will include a new campaign for Wimbledon 2025.
VCCP will use its “integrated, challenger” approach to craft a campaign that appeals to tennis fans worldwide. It will air ahead of Wimbledon this summer.
Michael Sugden, CEO at VCCP, said: “This is a wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world. We are incredibly proud and excited to have the responsibility for this in 2025 and beyond.”
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The marketing drive will aim to expand Wimbledon’s global audience premiering on television networks around the world including the BBC, ESPN, Eurosport, Sky-Italia, Amazon Prime Germany. Movistar, beIn. Star India, Channel Nine, NHK, Wowow, CCTV, Tencent and Supersport.
Usama Al-Qassab, marketing and commercial director at The All England Lawn Tennis Club, said: “We are delighted to be working with VCCP as our creative agency of record to develop the global campaign for The Championships and continue to invest back into the UK’s creative community.”
