Hair and beauty booking platform Treatwell has unveiled an out-of-home campaign to get Londoners to prioritise looking after themselves.

The activations, which run from 10 March to 6 April, will be the booking platform’s first out-of-home marketing drive in four years.

The campaign reminds commuters that self-care is not a luxury: “It’s a way of living”.

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Joanna Christie, Treatwell’s chief marketing officer said: “We are thrilled to bring our message to the streets of London and encourage people to see self-care as part of their daily lives.”

“This campaign is all about making beauty and wellness easy, accessible, and a natural part of everyone’s routine,” she added.

Treatwell’s creative executions show the power of self-care, highlighting how well-shaped brows can boost confidence and how a deep tissue massage can be revitalising.