Bookmaker William Hill Vegas has named Who Wot Why, as its new agency of record.
The London-based independent creative agency has been tasked with building a new brand platform to drive the firm’s growth across the UK and Ireland.
Its new platform will run through TV, out-of-home, social media, online, apps, events and product-specific campaigns.
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“We’re delighted and flattered that the William Hill Vegas team has chosen to partner with us to help inform the brand’s future,” said Charles Faircloth, joint managing director at Who Wot Why.
Hannah Cooper Best, head of brand at William Hill, said: “The decision to appoint Who Wot Why was made based on our trust in their capabilities and their track record in our sector. We’re delighted to get this partnership up and running.”
Who Wot Why resigned its founding client, Sky Betting and Gaming, as a result of the appointment. The agency has worked with the company since 2017.
