Communications agency Bright Signals has made three new additions to its senior management team.

The agency has named Frances Irvine as its new managing director. Prior to joining Bright Signals, she served as a board member, co-owner and associate director at Whitespace, where she worked with clients such as the Scottish Government and the Royal Academy of Music.

As part of her new role, Irvine will manage the company’s client service teams.

“The Bright Signals team are refreshingly humble, but the quality of their work is incredible,” she said.

“Their combination of creative ingenuity, deep tech expertise and paid media all under one roof is unusual here in Scotland, and reflects client demands for more agility, flexibility and better value from agencies.”

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Irvine’s former colleague, the co-owner and managing of Whitespace, Phillip Lockwood-Holmes, has been appointed to the position of head of innovation. He has experience in handling clients such as Nike, Oxfam and Lego.

Lockwood-Holmes said: “I’ve long admired Bright Signals’ reputation for combining creativity and technology to deliver stand-out work. The work the agency is now doing in areas like AI is hugely exciting and I’m delighted to be joining the team to drive that on.”

Leith’s Vic Milne was named as the communication firm’s head of planning and optimisation. She will be responsible for leading the agency’s creative and communication strategists.

She added: “The team at Bright Signals create effective work using strong evidence-based planning. I am excited to learn from the incredible team here, whilst helping guide the strategic direction and input to the great culture of the agency. I feel very lucky to be working with these folks.”

Image: (Left to Right) Frances Irvine, Phillip Lockwood-Holmes, Vic Milne and CEO David Craik.