Snacking brand Mini Cheddars is celebrating the UK’s love of cheese by revisiting its popular ‘Cheddar Town’ creative platform with a new animated ad.
Paying homage to the famous Cooper’s Hill Cheese-Rolling and Wake event held annually in Gloucestershire, the clip sees a cast of zany characters competing for a packet of Mini Cheddars.
Devised by creative agency TBWA/London, the campaign will be centred around the 20-second spot, which was directed by Robert Strange and produced by Blinkink.
“Cheese Rolling was simply the perfect scenario for our latest saga in Cheddar Town,” said Paul Jordan, TBWA/London ECD.
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“There can be no better way to highlight how strange and obsessed we Brits are about cheese than to watch a whole town hurl itself down a hill in pursuit of it.”
With planning and buying handled by media firm MG OMG, the work will be pushed out across various video-centric channels, supported by social media and influencer activity.
Pladis Mini Cheddars marketing manager, Kate Stokes said this latest campaign “perfectly captures the fun and obsession our fans feel for cheese”.
“We’re incredibly proud of our product’s heritage and quality, and thrilled to share this next chapter of ‘Cheddar Town’ with the nation .”
