Creative outfit McCann Content Studios has appointed Clemmie Telford (above) as its new executive creative director.

Set to be based out of McCann Central’s Birmingham offices, she will be responsible for spearheading all creative content.

Telford has spent over two decades within the creative industries, having previously worked at ITV, Meta and Grey London. She has produced creative strategies for a range of big-name brands including Nike, Barbie and Yorkshire Tea.

“I’m so excited to be joining McCann Content Studios, especially at such an important time. The ambition here is undeniable, every team is driven and pushing for more. I’m ready to jump in, get to work, and help take MCS even further,” she said.

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“This agency delivers great work with real, lasting impact for its brands, and I’m looking forward to being a part of it.”

In her new role, Telford will partner with the global McCann Content Studios team, led by co-managing directors Monica Tailor and Crystal Malachias, in a bid to drive the agency’s social and influencer creative output across clients, new business, awards and talent.

Malachias said: “Clemmie’s vast experience and innovative mindset will enable us to harness its power to deliver standout results for our clients.”