Turkish hotel chain Liberty Hospitality Group has unveiled an UK wide outdoor advertising campaign to enhance its brand awareness.

The marketing drive, created in collaboration with media group Global and digital creative agency WellCrea, uses digital and billboard placements to reach audiences in high-traffic areas.

As part of the campaign, the luxury travel company has devised a 3D video display for Manchester Airport to showcase its destinations in the Turkish Riviera.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“We are so excited to collaborate with Global on this milestone project. As the first major hotel group to embrace such an extensive outdoor campaign in the UK, we are setting a new precedent in the industry,” said Serap Akin, marketing director at Liberty Hospitality Group.

“This initiative allows us to bring our brand closer to UK travellers, inspiring them to experience the luxury and warmth of our destinations.”

According to the firm, it has seen a rise in demand from UK travellers which makes this campaign a “timely and strategic move”.