Menswear brand Hackett London’s new campaign stars motor racing father and son duo Carlos Sainz and Carlos Sainz Jr.

The marketing drive follows the Spanish father and son as they bond over adjusting a tie, sharing a scenic drive and playing a game of backgammon.

Hackett London was founded by Jeremy Hackett in 1983 and according to the brand, the younger Carlos Sainz represents youthful energy and contemporary edge, while the senior Sainz embodies sophistication and wisdom.

The collection features relaxed blazers, jackets, jerseys, short-sleeve shirts  and trousers suitable for the transitional season.

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Sainz Jr said: “I’m very proud to be joining the Hackett family in 2025 alongside my father. I‘ve been a fan and customer of the brand for many years, and they are no strangers to the world of motorsport, so it feels natural for our paths to cross and for us to begin an exciting relationship together.”

While Sainz said: “The relationship with Hackett London goes far beyond a mere partnership. It’s a new journey that starts today, but its foundation is built on experiences, heritage and shared values.”

“In terms of style, I consider myself a classic man when it comes to my wardrobe. The brand’s approach to timeless and traditional garments with a twist of modernity makes me feel confident that I have plenty of options to dress appropriately for every occasion,” he added.

Image- Carlos Sainz and Carlos Sainz