T&Pm’s global partner Sarah Golding has announced she is leaving the creative agency after 23 years.
Having joined the firm in 2001, Golding was promoted to CEO in 2011, before being named global partner last year. It is understood she will remain in the position until the end of March.
While at T&Pm, she has served as the president of the Institute of Practitioners in Advertising (IPA), only the second female president in the body’s 100-year history.
She was also named in Management Today’s ‘Top 35 Women in Business’, AdAge’s ‘Women to Watch in EMEA’ and Creative Pool’s ‘Influencer of the Year for her work while president of the IPA.
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“This has really been an incredibly difficult decision to make,” she said.
“Anyone who knows me will know how much I love this agency and what a huge part of my life it has been, working with a team of brilliant people to grow the business from only a 10-person independent creative agency to a fully integrated 2000-person global creative and media business with AI at its heart. I’m incredibly proud to have been part of such an amazing agency evolution, but after 23 years it’s time for new challenges and I really want to test myself again.”
Johnny Hornby, CEO and founder of T&Pm, said Golding has left “a strong team to build on her legacy”.
“I am incredibly proud of everything we have done together over the last 23 years. Hardly anyone stays at one agency for that long and it just shows what a special agency this is, and what a special person Sarah is. We all wish her nothing but success and happiness for all that she does next,” he said.
“As for the team here, we’re coming off a 2024 where our global business grew by 15%, and we’re excited to have Victoria Appleby taking the reins as UK CEO. At the same time, Andre Moreira returns from his global creative directorship at Coca Cola StudioX.”



