The People’s Postcode Lottery is taking to the skies with its ‘Big Spring Win’ campaign, featuring the likes of Emma Willis, Davina McCall, Fred Sirieix and Mike Wedderburn.
Creatively developed in-house, the spot sees the celebrities using a large red zeppelin to let the nation know all about the lottery’s springtime draw, with a total pot of £25.4 million to be shared out.
Directed by The Gate Films’ Vince Peone, the 60-second spot celebrates the People’s Postcode Lottery’s key message that ‘Any door can enter’, celebrating the wide variety of front doors found across the UK.
“This campaign builds on a creative world that has become instantly recognisable,” said Mark Harrison, People’s Postcode Lottery head of creative.
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“By establishing a consistent creative style, we’ve built a strong foundation that enhances brand recall, whilst keeping our storytelling fresh and engaging. The introduction of the airship and dynamic new visuals allow us to amplify our brand’s energy in an exciting way.”
With media planning and buying handled by The7stars, all media placements will build towards the 31 March entry deadline. An audio partnership with Global and influencer activity across social will additionally support the main execution.
Anna Russell, People’s Postcode Lottery head of marketing, said: “To stay relevant, we are meeting audiences where they are, whether that’s on TV, radio, or social media.”
“By collaborating with personalities and creators who connect authentically with their communities, we’re ensuring that our message isn’t just seen, but is embedded in culture in a way that stands out and resonates with people,” she added.
