Car brand Mini has appointed German independent agency Jung Von Matt to oversee its global creative account following a competitive pitch.

Spearheaded by the firm’s London and Zurich offices, Jung Von Matt will now produce a range of global creative content for the BMW-owned auto manufacturer, having previously worked together in 2000 and from 2015 to 2021.

Jung Von Matt was appointed as part of a routine creative review issued on a regular basis at the expiry of the existing contracts. The previous incumbent had been New York-based Anomaly.

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“This is huge, and we can’t wait to get started,” Jung Von Matt ECDs, Charlie Hurst and Marcos Gemal said.

According to Mini, the German outfit was selected at the conclusion of an ‘extensive pitch’ due to its ‘international orientation’ and ‘profound expertise’ in the required areas.

Jung Von Matt MD, Rob Conibear added: “We are a rare combination, a global network that is still independent. We put together a truly international team for this, proudly led from London and Zurich.”