Communications agency Krow Group has acquired April Six Mobility, a marketing agency for the automotive industry.

As part of the merger, April Six Mobility has been rebranded to Krow Kinetic.

The new department will be led by Sam Smith, the former marketing director at April Six Mobility. Smith will report to the chief executive officer of Krow Group, John Quarrey.

“We’re thrilled to bring our automotive expertise to Krow Group. We share the same values and work ethic, and most importantly, we believe in the power of creativity to make a significant impact,” said Smith.

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Head of strategy, growth and innovation David Dent and creative director Martin Cox will support Smith in her new role.

Quarrey added: “This is a really exciting move for us, and we are delighted to welcome the team and their incredible specialist knowledge on the automotive industry to the group. I’m looking forward to seeing Krow Kinetic thrive under the exceptional leadership of Sam Smith”.

According to the communications agency, Krow Kinetic will continue to support established and emerging manufacturers, service providers, and clients in areas such as electric vehicles, autonomous technology, and connected car solutions.

The new merger will provide services across digital, influencer marketing, brand, events, paid media, social, data, retail, and customer relationship management.

Image- CEO of Krow Group John Quarrey with Sam Smith, Krow Kinetic