Rail operator Northern Trains has re-selected AMS Media to oversee its media planning, strategy and buying at the conclusion of a competitive pitch process.
The move will see the London-based agency build on the work it has already carried out for the operator over the last four years, which has included a bespoke media strategy crafted to drive brand engagement and ticket sales, as well as reaffirming the brand’s core values.
AMS Media will continue to work closely with Northern Trains’ internal marketing and communications teams in a bid to optimise media performance, measure campaign effectiveness and drive improvement.
“We are absolutely delighted to continue our partnership with Northern Trains after such a rigorous tender process,” AMS Media Group account lead, Claire Milner said.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“Transport brands must continue to navigate a rapidly evolving media landscape while addressing customer expectations for convenience and reliability. Our tailored, data-driven strategies will help Northern continue to strengthen its brand presence, drive engagement and support its long-term growth objectives.”
Northern Trains’ creative agency is currently CreativeRace, which secured the rail firm’s contract in 2022 and launched its ‘Glide into work’ TV campaign last February.
Northern Trains head of marketing and sales, Claire Rowland added: “The extension of our relationship with AMS Media Group reflects their strong track record of delivering results for Northern.
“Their professional approach, results-focused strategies and strong cultural alignment with our business have delivered consistent value for Northern. We look forward to building on this successful partnership as part of our broader media strategy.”
