Creative agency Elvis has unveiled a new in-house social media and content creation offering, called Hypersocial, designed to “help brands find their voices”.

The launch comes in response to increased demands from clients for its social and content expertise, said the agency.

Hypersocial will offer a range of services including agile content creation, cultural and audience insight generation, responsible AI production capabilities, channel and brand strategy, influencer and talent strategy, cultural and audience insight generation and community management.

The new department will be led by Elvis’s business director Harriet Philpott, who has worked for clients such as Odeon Cinemas and PepsiCo.

She said: “With an agile, start-up mentality and the backing of a well-established, respected agency, we believe Hypersocial presents an exciting opportunity for clients.”

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“We want to collaborate with people and brands that truly care about who they work with and what they create, and who share our enthusiasm for the dynamic world of social media. We’re excited to continue building on the impressive social case studies we’ve developed over the years and can’t wait to see where this journey takes us,” she added.

The studio will use Elvis’s live intelligence app, a research tool that enables the users to ensure that the voice of the client’s target audience “informs each stage of the creative process”.

Elvis has worked with clients such as Cadbury, Birds Eye, Goodfella’s Pizza and Dobbie’s Garden Centres.

According to the creative agency, Hypersocial will work with brands to ensure their work is aligned with its “values of community, kindness, equity and sustainability”.

Image above, members of agency Elvis.