German car manufacturer Audi puts the spotlight on the A6 Sportback e-tron in new out-of-home executions.
The campaign was conceived by junior creatives Simon Finn and Matthew Chong, who are enrolled on Barn, creative shop BBH’s eight-month incubator course.
The activations depict a paper airplane being folded. Once completed, the Audi A6 Sportback e-tron slides onto the screen replacing the paper plane, highlighting the car’s aerodynamic performance.
The out-of-home executions are part of a wider campaign to showcase the electric car’s features, such as its charging capabilities, range and technology.
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Uche Ezugwu, creative director at BBH said the idea is “bold, brave and unapologetically different”.
“It is a quiet yet powerful expression of Audiʼs essence, capturing attention without the need for loud dramatisation,” he said.
“It’s not just another car ad. It breaks the mold of what a launch should be, showcasing innovation and performance in the most refined, effortless way. For this to come from one of our Barn teams, is the cherry on the cake.”
Media strategy was managed by agency PHD.
Tony Moore, head of marketing at Audi UK, said the campaign “perfectly captures the Audi spirit”.
“The simplicity and elegance of this approach are unmistakably Audi, making it the ideal way to connect with our customers as we continue to evolve,” he said.
