Creative agency Neverland has named Laura Kinzett (above, right) as head of strategy.

She will report to Lola Neves (above, left), chief strategy officer, in what is a new role for the agency.

“We’ve got a fantastic team of strategists at Neverland, so what an honour to be given the opportunity of helping them fly. I’m delighted,” said Kinzett.

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She will now be responsible for managing the development and pastoral care of her team, as well as widening the reach of the agency’s strategic and creative output.

Neves said: “Laura weaves brand and creative strategy together like no one else, she dedicates herself to the agency’s success and, most importantly, she cares for the people she works with. She’s the perfect head of strategy.”

Kinzett has previously held roles at Bartle Bogle Hegarty London, Karmarama, The Monkeys and M&C Saatchi Australia and worked across multiple accounts for the agency, including Kopparberg and Age UK.