London-based lingerie brand, Curvy Kate, has unveiled a new logotype as part of its rebranding, reports Drapers.

The new logo will be displayed across its e-commerce, social media sites, labels, swing tags, packaging and wholesale channels.

Curvy Kate has also revamped its campaign photoshoot style which features lifestyle and location-style shots, over studio images and e-commerce flat shots.

Its new style is displayed in its latest campaign, which has been extended to showcase K-cup sizes.

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Curvy Kate is available globally in more than 500 physical outlets, including John Lewis and Next.

Curvy Kate non-executive director Antonio Marsocci said the rebrand will “modernise and elevate the brand perception”, as it looks to grow its DTC channel “significantly while maintaining and developing strong relationships with wholesale partners”, reported Drapers.

“We serve over 60 countries, but intend to focus on the US, Australia and France as key markets, whilst continuing to grow our presence in the UK. We are also aiming to launch Curvy Kate on strategic marketplaces over the coming months,” he said.

” Through increased marketing efforts, this brand refresh aims to enhance awareness and expand our reach across all channels, connecting with an even wider fuller bust audience.”