Homeware retailer Dunelm is launching its 2025 spring/summer campaign ”One That I Want’, which will aim to bring a fresh and vibrant look to the UK brand.
Crafted in partnership with London agency Modern Citizens, the work will act as a ‘new chapter’ for the retailer, as it re-iterates its commitment to providing quality home furnishings adapted for the changing seasons.
Marking the fourth instalment in Dunelm’s ‘Grease’-themed ‘You’re the one that I want’ ad series, the Sye Allen-directed 30-second film celebrates how the coming of spring helps us throw off the shackles of winter gloom.
“What better way to celebrate sunnier (we hope) days than springing into action once more for Dunelm? They brought the fresh looks, Sye and the team brought the artistry, and we had just as much fun rewriting those lyrics with brighter times in mind,” Modern Citizens creative director, Steve Dodd said.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The wide-ranging campaign will be pushed out across TV, radio, print, podcasts, print advertising and social media in a bid to drive maximum engagement for the brand during a key footfall period. Media planning and buying was handled by Goodstuff.
Dunelm marketing director, Sean McGinty added: “Our Spring campaign takes an editorial, style-led approach to showcasing that at Dunelm, the Home of Homes, we have everything our customers need to help bring in the new season.
“We know customers can’t wait to embrace the brighter months ahead and Dunelm has something for every style, space and budget as the nation gets ready to upgrade their homes for Spring.”
