Charity Parkinson’s UK has appointed Good Agency as its lead creative partner.

The firm has been tasked with crafting a new campaign which will launch in the lead-up to World Parkinson’s Day on 11 April.

It aims to raise awareness about the progressive neurological condition.

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Nilesha Chauvet, managing director of Good Agency, said: “We are delighted to be working with Parkinson’s UK to increase awareness of such an important charity and condition.

“Parkinson’s is the fastest growing neurological condition and the charity provides incredible support to those living with the condition, as well as their families. We are thrilled to be working on such a vital campaign.”

Juliet Tizzard, director of external relations at Parkinson’s UK said, working with Good Agency “has been a really great experience”.

“It’s the first time our refreshed brand has been used in a creative campaign, which is exciting but also a great test for both the brand and agency.” she said.

“I’m looking forward to seeing the final version come to life.”