Edinburgh-based creative agency Leith has promoted Leona Coupar to head of strategy.

Formerly holding the position of strategy director at the firm, she will take over the role this month from departing Victoria Milne.

Coupar will be responsible for creating communication and business strategies. She will report to Richard Marsham, the agency’s managing partner.

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“I’m delighted to be taking on this role and the direction of the strategy team here at Leith, exciting times ahead and watch this space,” she said.

Coupar joined the agency in 2012 as an associate planner and researcher. She has previously held roles at Mediacom Edinburgh and beverage firm The Edrington Group.

Richard Marsham, managing partner at Leith, said: “We’re super happy to have Leona as our new head of strategy. In her 12 years with us, she’s demonstrated that she is a proven winner, both with clients and with those that she works with here at Leith.”