Premier Foods-owned Bisto Gravy has launched a pop-up restaurant experience in London for the Wallace and Gromit film ‘Vengeance Most Fowl’.

Conceived by communication agency Splendid Communications, the gravy brand took over a canal boat in Paddington Basin for its restaurant launch.

The experience began yesterday (19 February) and is open for two days.

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The boat has been decorated with sculptures of the characters and a replica of the blue diamond featured in the film.

The restaurant’s menu includes Bisto flavoured cocktails, a roast dinner served with gravy-glazed vegetables and a dessert option paired with Bisto sauce.

Alongside the pop-up, the gravy brand has also launched an on-pack promotion across its gravy granules line which offers consumers the chance to win prizes such as collectible merch and three blue lab-grown diamonds.