Ogilvy One, Ogilvy’s customer engagement and experience unit, has promoted Clare Lawson to global president.

She previously worked for the firm as its global chief client officer and head of EMEA.

In her new role, Lawson will be responsible for “delivering exceptional value to Ogilvy One’s clients worldwide”, said the agency. She will work closely with the CEO of Ogilvy One, Kent Wertime.

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“Many brands today underutilize their substantial technology investments, often at the expense of valuable customer relationships,” said Lawson.

“I’m thrilled to take on this expanded role at Ogilvy One, where we’re proving that creativity, combined with the scale of our technology and data capabilities, is the key to unlocking that untapped potential. We’re helping our clients realize the full value of their investments and driving significant growth by placing brand back as the creative heart of customer engagement and experience.”

Wertime said: “Clare has made significant contributions to Ogilvy One over the years, driving the business and architecting our approach to relationship design. At a time when clients are increasingly investing in measurable, data-driven communications but struggling to create truly distinctive customer relationships, Clare’s leadership is more critical than ever.”

“She has enormous passion and belief in Ogilvy One and its potential to use the power of creativity to help our clients’ become leaders in customer engagement,” he added.