Resell app Vinted has unveiled its first-ever brand platform ‘New Again’, which aims to “strengthen its identity in the second-hand market”.
According to the business, the new platform “celebrates reinvention and embodies the new to you experience”.
It was created in collaboration with production house 100%.
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The spot features people using Vinted to earn money and save preowned goods from landfill.
Emma Sullivan, creative director at Vinted said: “The best ideas are simple, genuine, and inspiring. With ‘New Again,’ we’re shining a light on our members’ experiences and turning them into stories.”
She added: “‘New Again’ is all about renewable joy, potential, and value. It’s a hopeful concept that will shape our brand’s creative journey for years to come.”
The campaign will air across TV, online and social media channels in multiple European countries including UK, France, Spain and Italy.
This comes as the firm released its latest Impact Report which highlighted that 65% of Vinted members had wardrobes containing 25% or more of pre-owned items.
