A series of adverts that portray Britain as “expensive, run-down and prejudiced” have been produced in a bid to deter people from Albania from coming to the UK, reports The Independent.

Titled “Histori Nga Britania” (Stories from Britain), the campaign is part of a £3.75 million-a-year Foreign Office project.

The social media drive is aimed at reducing the number of Albanians from crossing the English Channel in small boats.

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The videos feature British “shops covered in graffiti and broken furniture scattered on a housing estate”, reports the publication.

While the posts on Facebook, Instagram and TikTok feature Albanian immigrants talking about the challenges they have faced while living in the UK.

A Foreign Office document said there was “limited evidence on the effectiveness” of what it called a “dissuasive communications approach”, reports the Independent.