Lovehoney has appointed Edinburgh-based Leith as its creative agency, after a competitive pitch.

The sexual wellness brand has previously worked with multiple agencies on a project-by-project basis, including Leith.

The Scottish creative firm was selected after Lovehoney began an in-house review of its creative account in October 2024.

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Brian Coane, partner at The Leith Agency, said: “Lovehoney is a bold, playful, sensual brand dedicated to sexual wellness, making them a dream client for any creative agency.

“We are delighted to continue our working relationship with them, pushing creative boundaries, navigating censorship laws and promoting sexual happiness for all.”

Nora Lahl, Lovehoney’s director of brand and marketing, said: “Leith’s creative vision and customer-centricity has been transformative in helping Lovehoney to further our mission to elevate pleasure and smash the stigma around sexual wellness over the last year.

“We are therefore delighted to be retaining Leith as our creative agency to continue executing on Lovehoney’s vision of bringing sexual happiness to our audience. We are excited for the work ahead as we develop our brand platform and continue to partner on playful, creative solutions which put our customers’ pleasure first.”`