Belgian beer brand Stella Artois enlisted global stars David Beckham and Matt Damon for a blockbuster Super Bowl ad in which the unlikely pair discover a family secret.
Opening with a typical British pub scene, Beckham’s parents reveal that the former Manchester United star has a long-lost twin brother living across the Atlantic.
Created and produced by the Matt Damon and Ben Affleck-owned studio Artists Equity, ‘David and Dave’ acts as Stella Artois’ Super Bowl centrepiece and will form part of its ongoing ‘For Moments Worth More’ global brand platform.
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“I’ve been partnering with Stella Artois for a decade now and get more excited with each year,” Damon said.
“I can’t wait to keep telling the story of ‘David and Dave’ all year and shedding light on those moments in life worth more, where meaningful connection means more than anything. The Beckham brothers are here to stay, and Stella Artois will be there with us at every moment.”
Running across TV, social media, digital and out-of-home, the quirky, star-studded narrative is set to lead the brand’s global marketing endeavours throughout the rest of 2025. Media planning and buying was handled by Publicis.
