EE has launched a new campaign to celebrate the release of the Samsung Galaxy S25.
The campaign titled ‘The Weekender’, devised by creative agency Saatchi & Saatchi, includes a 60-second hero film that features a group of millennials escaping the city for the Peak District.
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Samsung’s latest model helps the group find the best camping spot and allows them to capture the scenery around them.
The spot features the 1989 hip-hop song Street Tuff by Rebel MC.
The mobile network’s campaign will run across broadcast video-on-demand, direct response TV/Peak, social media channels, digital audio, YouTube and performance max.
