Women’s lifestyle magazine Cosmopolitan has unveiled its latest campaign, showcasing the publication’s Black Beauty hub.
It will run across targeted sites in London, such as underground stations.
Cosmopolitan’s Black Beauty hub features all the magazine’s work directed at a Black British audience from the past decade, including beauty launches, advice and shopping recommendations.
The out-of-home marketing drive contains footage from the media group’s ‘One to Watch’ shoot which stars seven upcoming actors – Lauryn Ajufo, Bethany Antonia, Nadine Mills, Corinna Brown, Delainey Hayles, Jessica Plummer, and Siena Kelly.
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The stars included in the shoot were all styled and photographed by Black female hair stylists, make-up artists, nail technicians and photography teams.
‘One to Watch’ will be published in Cosmopolitan’s February/March edition.
Keeks Reid, Cosmopolitan UK’s Beauty Director, said: “The Black Beauty Hub brings together a decade’s worth of work at Cosmo and is a space for Black women, by Black women. I’m beyond proud to see it amplified via this campaign, and excited to see how the BBH will continue to grow.”
