Resale retailer Vinted’s latest campaign places the spotlight on the “ever-expanding pre-loved phenomenon”.
Devised in collaboration with creative agency Stink Studios, the campaign ‘Re-invited’ is part of Vinted’s creative platform ‘New Again’.
The campaign includes a ‘Pre-Loved Personality’ quiz, which allows users to find out which of 32 personas best describes them. These include the Negotiator, HotShot, Sneakerhead, Retroholic, Bundler, and Novelist.
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Vinted creative director Emma Sullivan said: “At Vinted, we’re all about making the most of what we already have because when an item that isn’t brand new is sold, it becomes new again to the person who buys it.
“Rather than presenting people with a retrospective view of what happened on the platform last year, this campaign is about helping people understand their pre-loved personality and how they can use it to make the most out of Vinted in 2025 and beyond.”
It was also supported by real member data. The firm highlighted that 19% of sales on Vinted start with a DM. It also revealed that sellers are most open to offers between 6pm and 9pm.
The campaign has been launched across the UK, France, Poland and Germany.
