Swimwear brand Speedo is calling on fitness communities around the world to refresh their training routines and boost their goals in 2025 with its new ‘Less Gym, More Swim’ campaign.
Centred around a 20-second spot, the Australian brand’s creative hails the benefits of swimming as the original full-body workout – encouraging people to spend less time cooped up in the gym and more time in the pool.
‘Less Swim, More Gym’ will also feature an initial roll-out of videos highlighting the benefits of the swim work out in supporting running and sprinting, core strength and body building – as well as inviting fitness communities around the globe to switch up their workouts.
“Swimming remains the ultimate and original full body work out, engaging 24 muscle groups with low impact, highly effective training that offers added benefits such as enhanced flexibility and mental well-being,” said Steph O’Neill, Speedo VP of brand marketing.
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“With Less Gym, More Swim we’re inviting everyone to enhance their fitness journey and discover how swimming can offer a refreshing way to supplement their typical training environment and enjoy all the benefits of a full body workout. Stay tuned to Speedo channels for updates and more swim fitness content throughout 2025.”
Rolling out this month, the campaign will be pushed via all Speedo channels with additional executions running across retail outlets and physical activation.
Speedo ambassador and Olympic gold medallist, Cullen Jones added: “Throughout my career, swim training has benefitted all facets of my wider fitness goals and I’m excited to see Speedo’s latest campaign help inspire the fitness community and start enjoying the benefits of swim-based workouts.
“Whether running, cycling, strength training or simply looking to boost training goals, swimming has the potential to transform our fitness and wellbeing, and I encourage everyone to dive in and embrace Less Gym, More Swim”.
