Flag carrier airline Japan Airlines has unveiled its newest campaign starring Liverpool FC footballers Dominik Szoboszlai, Darwin Núñez and Jenna Clark.
Devised by creative agency Jellyfish, ‘You Mean the World’ showcases the Japanese concept of omotenashi, which promotes the ideas of hospitality and mindfulness.
The out-of-home activations feature the Liverpool FC footballers sitting in chairs made from cherry blossoms, butterflies and feathers.
The text accompanying the images says “Discover the thrill of flying with every detail perfected”, “Rest easy knowing you’ll have the best flight’s sleep” and “Sit back knowing your every need is cared for”.
Visuals for the campaign were created by The Mayda Creative Co.
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Minako Kent, Japan Airlines managing director of global brand and marketing, said: “Our new overseas advertising campaign aims to inspire potential travellers and showcase the exceptional service that can be expected when traveling with us to destinations around the world. We also want each and every customer to know how much they are valued through a simple yet sincere message expressing that they mean the world to us.”
The campaign will run across TV, online video, social media and digital out-of-home platforms in the UK, US, Thailand and Singapore.
Mayumi Tatsuta, vice president of creative at Jellyfish, said: “Our goal was to capture the magic of travel through Japan Airlines’ lens of omotenashi. This campaign celebrates those unforgettable moments where care, comfort and wonder converge.”
The airline carrier is the official airline partner for the football club.
