Delivery platform Uber Eats has launched a new creative platform to celebrate moments of relaxation and downtime, starring Academy Award-winner Javier Bardem.
Bardem is well known for his villainous roles, having played Silva in James Bond and Anton Chigurh in No Country for Old Men.
The campaign ‘Evil’d Enough’ was directed by Emmy Award-winning filmmaker David Shane and produced through O Positive. It was devised by creative agency Mother.
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The film features Bardem playing a classic film villain. He and his minions are sitting around a table discussing the next steps for world domination. But when he needs a well-deserved break from being evil, Bardem takes a little downtime and orders sushi from Uber Eats.
Bardem said: “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
Uber UK head of marketing Maya Gallego Spiers said: “Our new brand platform ‘When you’ve done enough, Uber Eats’ perfectly sums up our role in people’s lives. With our signature humour and charm, this campaign reflects our commitment to being there for people who want some downtime delivered to their door.”
Director David Shane added: “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The campaign will run across TV, out-of-home, digital, social media channels, and PR.
