Online banking brand Monzo is looking to develop its B2B proposition with what it’s calling it’s ‘biggest business banking’ marketing campaign to date, running nationwide.

Created by London-based creative studio Uncommon, the work will be centred around a 20-second spot that showcases how the challenger fintech brand can help businesses run more smoothly.

Set to run through to the end of March, the campaign will primarily target larger SMEs in a bid to drive awareness and increase consideration for Monzo Business and its new Expense Cards product.

“At Monzo, we’re on a mission to make money work for everyone – and that includes sole traders, start-ups and small businesses. With our brand relaunch last year, we set out a new creative platform — ‘Money Never Felt Like Monzo’ — and now we’re bringing that to Monzo Business,” said Monzo VP of marketing AJ Coyne.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“The work is designed to be simple and bold, and is inspired by what we hear from our community of more than 500,000 business customers. Excited to see it live and to bring the Monzo magic to even more businesses across the country.”

Anchored by the strapline ‘Business feels better with Monzo’ and forming part of the ongoing ‘Money Never Felt Like Monzo’ brand platform, the campaign will be pushed out via TV, video-on-demand, out-of-home, online, audio and direct mail.

Uncommon founder Lucy Jameson added: “We’ve been so pleased to see the success of ‘Money Never Felt Like Monzo’ leading Monzo to be named Marketing Society’s brand of the year in 2024.

“We are now also excited to see the continuation of the creative platform come to life for Monzo Business Banking.”