Direct Line’s interim chief marketing officer Sam Day is set to depart the insurance business for German car marketplace Mobile.de, joining on 1 April.
During his time at the London-based insurance outfit, Day handled a wide-ranging creative review which ended in the appointment of creative agency VCCP.
In his new role, Day will work as Mobile.de’s new chief audience and growth officer, overseeing the brand’s marketing activity across its consumer and dealer branches.
“Sam Day is one of the most respected and accomplished marketing professionals in the UK, and we’re thrilled to have him join the team,” Mobile.de CEO, Ajay Bhatia said.
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“His deep expertise in marketing, digital business models and customer-centric leadership will be invaluable as we continue to grow and enhance the value we deliver to our customers.”
Day joined Direct Line a year ago to take up the interim CMO position, overseeing its portfolio of brands which includes Churchill and Green Flag. Prior to this, he had six years at Confused.com.
Day himself added: “Mobile.de is one of the most dynamic digital companies in Germany, with a strong market position and an exceptional customer offering.
“I see significant growth potential in the years ahead and am excited to help shape the next chapter of the company’s success.”
