Creative agency TBWA/London has appointed Wieden+Kennedy Amsterdam’s Donna Yan as a strategy director, following a slew of recent senior hires.
She joins the TBWA/London on the heels of its new managing director Annie Gallimore and strategy director Jesper Norgaard, at a time of promising growth for the international agency’s London branch.
Reporting to chief strategy officer Raquel Chicourel, Yan will also collaborate closely with ECD Paul Jordan and will be a key part of the strategy teams for TBWA/London’s flagship McVitie’s and Jacob’s accounts.
On her appointment Yan said: “The trajectory of TBWA\London is truly inspiring—the agency is buzzing with outstanding work, and it feels like the perfect moment to contribute to a place that’s on the rise, doing the kind of work I love.
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“I’ve always admired TBWA’s unwavering commitment to disruption, and I’m excited by the limitless possibilities for the campaigns we can create here. Working with Raquel again, who has been an incredible mentor, is an opportunity I simply couldn’t pass up.”
During her time at Wieden+Kennedy Amsterdam, Yan helped lead impactful campaigns for the likes of Zalando and Samsung. Earlier in her career, she also spent time at Grey London, and at Saatchis Sydney and Ogilvy Sydney.
Chicourel added: “Donna is a strategist who truly embodies disruption at its finest. Her extraordinary work for brands like Zalando and Coca-Cola demonstrates her exceptional talent and vision. She has a proven track record of delivering award-winning campaigns and driving brand transformation. We’re thrilled to have her bring that same energy, ambition, and strategic brilliance to TBWA\London.”
