Telecoms network EE has renewed its flagship sponsorship deal as the lead partner of the four Home Nations Football Associations, and Wembley Stadium, for a further four years.
The move will see the brand continued to work closely with the Football Association, the Scottish Football Association, the Football Association of Wales and the Irish Football Association, through to 2028.
The deal will secure the brand’s presence across all Home Nations training kits and see it retain lead sponsor status of Wembley Stadium, where its branding is omnipresent.
“Since the partnership began, we have worked with the Home Nations football associations to use football as a catalyst for change, addressing important societal issues such as racism, misogyny, homophobia and accessibility in football, while coming up with innovative new ways to encourage different communities to take up the sport,” said EE marketing comms director Pete Jeavons.
“Football is part of the fabric of our nation, so EE is proud to stand beside all four home nations and Wembley – the home of English football – for the next four years, continuing to invest in the sport at all levels to engage communities across the country.”
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As part of the collaboration, EE will continue to help develop the women’s game across the UK, as well helping to support and grow disabled football and esports.
The FA’s commercial director, James Gray added: “We look forward to continuing our relationship with EE as lead partner for four more years. Over the years, we have worked collaboratively with EE across all levels of football, and I am particularly delighted to see an increased investment in our para teams.”
He continued: “This is great news ahead of an important year which includes our senior women’s team competing at EURO 2025 and the men’s team starting their 2026 World Cup qualifying campaign under new head coach Thomas Tuchel.”
