Waste management company Biffa is illustrating how companies don’t need to be wasteful, with a new campaign that showcases how waste can be more efficiently reduced, recycled and repurposed.

Developed in partnership with creative agency Bandstand, this latest ad marks the fourth instalment in the Wycombe-based brand’s ‘What iff?’ creative brand platform.

Centred around a new 90-second spot that shows the inner workings of a Biffa factory, the work spotlights the expertise of its people at every stage of the manufacturing process.

“We are delighted to continue showing the broad range of solutions Biffa can offer in dealing with waste safely and cost-effectively,” Biffa head of demand generation, said Biffa head of demand generation Karen Walker.

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“Manufacturers have unique issues which Biffa has the expertise and capability to both recognise and empathise with, and this new ad shows that our Customer Promise will ensure a very human approach to working with our customers, paying dividends in terms of efficiency, costs and protecting our environment,” she added.

The campaign will run across online, out-of-home, social media, specifically targeting business, the pharmaceutical sector, education and food and beverage companies.

Bandstand account director, Siobhan Pitt added: “We are delighted to continue showing the broad range of solutions Biffa can offer in dealing with waste safely and cost-effectively.

“Manufacturers have unique issues which Biffa has the expertise and capability to both recognise and empathise with, and this new ad shows that our Customer Promise will ensure a very human approach to working with our customers, paying dividends in terms of efficiency, costs and protecting our environment.”