Beverage brand Clipper Teas seeks to reconnect customers with nature in its latest campaign.

The campaign, titled ‘There’s Tea, Then There’s GOOD Tea’, outlines the brand’s commitment to ethical sourcing and protecting biodiversity.

The tea brand has invested £1.5 million into extending its UK campaign.

Devised by creative agency Isobel, the campaign will be available on TV, video-on-demand, targeted out-of-home and experiential PR, and will run until 23 February 2025.

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The ad features a bird dancing to a tune about the merits of choosing Fairtrade products.

As part of the campaign, the tea brand is offering a new pack promotion until 16 March, giving four tea drinkers the chance to win an eco-friendly family escape. Runner-ups can win a pair of wellies or a tea flask.

Ecotone Clipper Teas senior brand manager Hannah Southwick said: “We want to show consumers that they don’t have to give up anything to enjoy an ethical tea, especially great taste. Rather than telling or forcing, our campaign is about evoking joy and inspiration.

“We want to persuade more consumers to question their tea choices as not all tea is always fair, or natural, and reconnect them to nature. Because once people re-engage with nature, the more they see the benefits and want to do more to protect it.”

Media planning was by Initiative and the song was produced by Lostboy.tv.