MSQ Sport + Entertainment has named Havas Play’s Kim Broadbent as its managing partner.
During her time at Havas Play, Broadbent has worked on campaigns for Jaguar, EE, The FA, MLB, and Premiership Rugby.
She has been in the industry for 15 years and previously worked for Synergy, where she involved in a number of campaigns for sports and entertainment brands including Emirates, Mastercard, and Under Armour.
Broadbent said: “I’m delighted to be joining the MSQ S+E leadership team at this time in the agency’s journey. Being able to work closely with Jamie and Steve to build and lead an ambitious team of specialists to deliver brilliant work for our clients, is hugely exciting. We’re already working with an impressive set of brands, so I’m really looking forward to getting going on what is lining up to be an incredible year of sport and for the agency.”
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Broadbent is the second new senior full-time hire the agency has made in the last two months, following the appointment of Georgia Bridgewood at the end of 2024.
Broadbent will work alongside the agency’s founders, Steve Martin and Jamie Wynne-Morgan.
They said: “Kim has an incredible track record and is one of the most experienced operators in our space. Not only has she worked with some of the best in the industry, but she knows how to deliver outstanding work & nurture great teams. We’re delighted to be working with her to drive our business forward. Her talent and energy were exactly what we were looking for at MSQ Sport + Entertainment, and it’s already clear how much value she’s bringing to our clients and agency.”
