The Havas Media Network has combined performance agency Search Laboratory, which it acquired in 2021, with Havas Market UK to form a 150-person agency under the name Havas Market UK.
The merger aims to encourage “limitless performance” by focusing on metrics that lead to client success, and creating digital experiences that “drive digital and commerce performance”.
The new proposition will offer technology and creative solutions to clients and provide expertise in strategy and planning, channel activation – including paid search, display and video, SEO, organic, paid and commerce social and digital PR – retail and commerce, retail media and data, and technology consultancy.
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Havas Market UK will be led by Alex Walker and its clients will include Bonhams, DA-SH Water, JDE, Topps, Lucky Saint, Riviera Travel and Toast.
Havas Media Network UK CEO Patrick Affleck said: “By combining the digital marketing expertise of Search Laboratory with our existing commerce experts, we are creating something unique that will help deliver limitless performance for our clients.
“The expertise, capabilities and technology housed within Havas Market will enable us to build experiences that bring our clients’ customers closer to the point of transaction or action faster, more efficiently and more effectively. Locally relevant but part of an expanding global Havas Market network, this is an exciting new chapter for the Agency.”
Havas Market UK managing director Alex Walker said: “The rules of commerce and performance have changed again. Brands need a cohesive multichannel experience delivered at the speed of technological development. Commerce and performance can no longer remain siloed if we are to provide the cohesive multichannel experience that our clients increasingly ask for.
“With a renewed Havas Market proposition, we are creating a powerful assortment of performance capabilities to unlock limitless performance and real commercial opportunities tailored to clients’ needs.”
