Digital travel platform Booking.com has been named as the new sponsor of Capital’s Drivetime show.
The radio station’s show airs weekdays from 4-7pm across the UK and has roughly 2.9 million listeners weekly.
Booking.com regional manager Ryan Pearson said: “We are thrilled to partner with Capital Drivetime and connect with the nation during their commute home. At Booking.com, we believe in helping everyone experience the world. This partnership enables us to inspire listeners with exciting travel possibilities for their next adventure—whether it’s a weekend getaway or a dream vacation.”
As part of the sponsorship, Booking.com has designed a series of ads tailored to regional and national audiences. The travel platform has also launched a competition to give the Global-owned station’s listeners the chance to win travel prizes.
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The campaign will also launch on social media channels including Capital’s TikTok account.
Commercial Audio at Global managing director Katie Bowden added: “I’m delighted to welcome Booking.com as a new partner of Capital. With its massive audience and highly engaged listeners, it is a fantastic platform to inspire people to book their next adventure. Starting in January is perfect timing as so many people are thinking about their next trip and we’ll be following up with exciting activations across the year.”
Mindshare UK brokered the deal.
Mindshare UK head of partnerships Ross Minton said: “We’re so excited to have enabled this partnership, connecting Booking.com with Capital Drivetime. It’s a fantastic opportunity for Booking.com to leverage the station’s national reach.
“By working with Capital presenters, we can create authentic and engaging content that resonates with listeners on a personal level, inspiring their next getaway.”
