Health and nutrition app Zoe has selected marketing agency The Specialist Works as its first-ever retained UK media agency following a competitive pitch process.

Appointed to help the app develop its debut TV campaign, the agency reportedly faced off against two other firms to secure the rapidly- growing business.

The Specialist Works has been brought in on a retained basis, and beginning with the TV campaign will help the brand scale up its UK operations and grow brand awareness.

“We were impressed by The Specialist Works’ deep understanding of our mission and their track record of delivering impactful media strategies for brands like ours,” said Zoe global head of communications Federica Amati.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

“We’re excited to work together to bring Zoe’s message to a national audience and help even more people transform their health.”

Targeting women over the age of 40, the ad was worked on by digital brand and marketing agency LaGuarda Consultancy and features TV personality Davina McCall.

The Specialist Works group client director Laura Butter added: “We’re thrilled to partner with Zoe on this pivotal campaign. Their mission to improve lives through science and personalised health aligns perfectly with our passion for delivering campaigns that truly matter. We can’t wait to see the results of this exciting collaboration.”