Irish flag carrier airline Aer Lingus has named Uncommon Creative Studio as its new lead creative partner to “redefine its global marketing communications”.

The partnership follows a competitive pitch process and comes after the creative studio announced its partnership with the Ocado Retail Group in December 2024.

The airline is part of International Airlines Group (IAG).

According to Aer Lingus, Uncommon aims to “push the boundaries of traditional airline marketing”.

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Aer Lingus chief customer officer Susanne Carberry said: “Partnering with Uncommon Creative Studio as our new lead creative partner marks an exciting milestone for Aer Lingus.

“We’re confident Uncommon’s innovative approach to marketing will showcase the warmth and hospitality of our airline and people. We look forward to seeing this creativity come to life as they bring our brand message, ‘You’re Very Welcome’ to new audiences around the world.”

Uncommon Creative Studio’s Lucy Jameson added: “Aer Lingus have a powerful brand with a rich heritage, distinct voice and so much potential.

“We’re thrilled to be working together and can’t wait to make a mark and elevate this across their entire brand and experience. On a personal level, as someone with Irish roots, it’s even more exciting.”

The partnership will commence from January 2025.