Breakfast cereal brand Jordans is looking to remarket itself as the ‘rebel’ of the cereal aisle with a vibrant punk-style revamp as part of a new TV ad campaign.
Developed by creative agency Havas London, the work will be centred around a 20-second hero spot that sees a group of snazzy punks and even a mohawk-sporting cow give the brand’s factory an adrenaline-fueled makeover.
Featuring a voiceover by actor Phil Daniels, known for his roles in Quadrophenia and Scum, the film highlights the ‘unconventional’ methods used by Jordans to create its Popper Oat Crunch.
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“Since 1972 Jordans has been challenging the status quo in the cereal market. We wanted that energy and our rebellious and pioneering spirit to shine through in our latest campaign. With the help of Havas London, it does just that,” Jordans Dorset Ryvita head of brand, Craig Turner said.
Directed by Push Films’ Martians, with art direction by Orla Connor and written Daisy Bard, the campaign will run primarily across TV and video-on-demand.
Havas London chief creative officer, Vicki Maguire added: “When you think of Jordans, Punks don’t tend to spring to mind. Well, until now. We’re channelling Jordans’ rebellious spirit in our latest campaign, and making ’em the original punks of the cereal category.’’
