Department store Harvey Nichols has made a “bold fashion statement” in its Spring/Summer 2025 campaign.

The campaign was created in collaboration with designer and illustrator Jacky Marshall, known as JackyBlue.

Marshall is a graduate of the Royal College of Art and has previously worked on the design team for brands such as Calvin Klein and Donna Karan.

Marshall’s illustrations for the Harvey Nicholas Spring/Summer campaign were inspired by international ready-to-wear and couture collections.

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As part of the campaign, Harvey Nichols windows will feature digital screens showcasing animated versions of Marshall’s illustrations. The animations will create the illusion of a catwalk.

The campaign will be supported by out-of-home activations across London, and digital content.

“Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion,” said Harvey Nichols creative director Kate Phelan.

“Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”

This is the first campaign for the department store since the appointment of CEO Julia Goddard.